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SOCAL (Student Opportunities for Career Awareness and Learning)

Student Opportunities for Career Awareness and Learning (SOCAL) drives economic empowerment by elevating student awareness of career and educational opportunities across multiple industries and provides a forum for students to take meaningful steps towards participation in the workforce of tomorrow.

SOCAL is a collaborative program between education and industry created by Tri-City Medical Center, the San Diego North Economic Development Council and CarlsbadOceanside and Vista Chambers of Commerce. The vision is to give middle school, high school, post-secondary students and transitioning adults an opportunity to gain insights into career pathways, while allowing businesses and local organizations to participate in these students’ career exploration.

We have partnered with a wide array of interested stakeholders including school districts, CTE’s, colleges, universities, career training institutions, businesses, chambers of commerce, economic development organizations and community members to make this a reality. Through this collaboration we aim to provide one place to host resources available to our community.

Watch a video from one of our local businesses:

Meet April Hatton, a Foreman Electrician with ProCal Lighting. She leads her team as they build and install specialty lighting products. April completed a five year apprenticeship program to prepare for this role. If you enjoy being creative, hands-on and are willing to learn, exploring a career as a foreman electrician may be for you!

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North County San Diego is home to a diverse variety of core industries which employ more than 600,000 workers. From biotechnology to craft brewing, North County has vibrant and innovative industries for you to discover!


There are more than 38,000 businesses in North County – from small, sole proprietorships to companies that employ several thousand workers. Click through companies to learn more!


Hear directly from professionals in various career fields to find the right pathway for you. Find something that sparks your interest? Follow the educational resources to plan your next steps.

Are you interested in featuring your company and highlighting your career opportunities?

If you are interested in featuring your company and highlighting your career opportunities,

please reach out to
Vista Chamber of Commerce CEO Rachel Beld.

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