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Vista Chamber of Commerce CEO Rachel Beld interviews the movers, shakers & changemakers that are moving Vista forward. New episodes every other Wednesday. Check out recent episodes below!

Velocity Mayor Episode

Episode 1 - Vista Mayor Judy Ritter

In the first-ever episode of Velocity, Vista Chamber CEO Rachel Beld sits down with Vista Mayor Judy Ritter to discuss her 23 year commitment to the City, what makes her proud, how she started in business, and what's next.  There is so much to discuss! Pour yourself a Diet Coke and settle in for a chat with Rachel & Judy.

Lev and Rachel pose by the stairs
Misadventure & co.

Episode 2 - Lev Gershman, Tideline Partners

In this episode, Rachel  enjoys a thoughtful chat with Lev Gershman, Founder & Managing Partner of Tideline Partners. Heavily invested in Downtown Vista, Lev discusses why Vista was the right choice for several projects, why art matters, and the importance of the legacy we leave behind. Join us for a thought provoking discussion about change, growth, and the Bare Necessities of life.

Episode 3 - Dr. Matt Doyle, VUSD Superintendent 

In this episode of Velocity (recorded just after school began in August), Vista Chamber CEO Rachel Beld sits down with Dr. Matt Doyle, Superintendent, Vista Unified School District. Dr. Doyle shares how he became an educator and what inspires him.

Join us for a discussion about the important work of educating students with a focus on equity, navigating the COVID-19 pandemic, connecting students to a Career Super Highway, and how local businesses can get involved.

Episode 4 - Whit Rigali, Misadventure & Co.

In this episode of Velocity, Rachel is joined by Whit Rigali, co-founder of Misadventure & Company. Whit and his business partner, Samuel Chereskin, created Misadventure Vodka, which is the world’s first carbon negative consumer good and also the first and only spirit made from excess baked goods. This means every drink of Misadventure takes a stand against food waste, growing landfills, and the myth that we can’t have fun while saving the world!

Join us for a thought provoking discussion about food waste, family, and the misadventures along the path to creating award-winning vodka.

Danny V Peppertree
rachel holiday

Episode 5 - Danny Villaseñor, Peppertree Frosty

Peppertree Frosty is a Vista institution. The Villaseñor family has been serving up tasty treats and savory snacks out of this charming snack shack since the 1950s. Join Rachel and Peppertree owner Danny Villaseñor for a conversation about Peppertree's iconic menu (it's HUGE!) and learn Danny's favorite item. Danny also shares the family's connection to the Vista community, inspiring the workforce of the future, and why he is deeply committed to the Boys & Girls Club of Vista.  There are some insights into Vista history, as well! Kick back and dig into this sweet conversation. Peppertree Frosty feels like home.


Episode 6 - Shop Vista Holiday Guide

Join Rachel for this special episode highlighting Vista Chamber Members with a shop Vista holiday guide, non-profits to support, and a run down of local holiday events.


VBR Chamber Logo HR

Episode 7  - COMING SOON!


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